Online dating regulation
A British company which operates under the advertising model is Free uk, founded by Dan Winchester.
And the offer is widening: matchmaking, niche dating, social dating, dating apps, and online personals, are all examples of new products that have been launched in recent years. These sites differ in terms of their number of users, their user characteristics, geographic coverage, and in their business models.
In recent years, a new generation of tech savvy individuals has emerged, which regularly uses devices to keep in touch with their friends and relatives, as well as for access to online dating sites or apps.
In addition, older adults have also discovered the benefits of online dating services to connect with other people; and today they represent a significant segment of the online dating market.
A Leading Dating uk study (4) points at two causes: the migration to social dating platforms and improved consumer protection regulations.
Regulators across the world have sought to regulate dating services, as they try to protect the growing number of individuals that use them.