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For us at Shirlaws, all activities within an organisation fall into one of three groups and we colour code them for simplicity as red, blue or black activities.By using colour-coding you can easily plot where time is currently spent across your business and then match that against what the business needs.So, take a stroll down memory lane to remember all of our past Word of the Year selections.By John Rosling, Shirlaws UK CEO Smaller businesses operate in very competitive environments and being able to respond to market changes - whether taking advantage of new opportunities or fighting off increased competition - is vital in achieving profitable growth or perhaps even survival.Pleasure turned in astonishment and then in fear, when his thick finger popped her cherry, but his strong hands didn\'t let her go until he has fully enjoyed her gorgeous flesh!Bill got drunk and lay on the sofa staring at the maid that came to clean up the mess he made of the room.Black activities include any functions related to business growth and these include leadership functions such as the development and nurturing of culture and setting of the vision as well as other contextual areas that will create long term growth such as developing your market positioning, new product and packaging strategies, key external professional and referral relationships, as well as joint venture, licensing or merger activity.
Sorting out IT problems, organising for the offices to be decorated, handling a stock problem or even doing sales calls because you believe customers like to see the boss are not black or strategic functions - so you should not be spending time on them.
Of course, there will always be the need for you and your team to do some red and probably more blue.
And the percentage of time spent on each will depend on where the business is on Stages - in its lifecycle.
It is a vital step in getting your business to work for you.
But just as importantly getting this right will help in developing a culture where employees feel fully valued and fulfilled.