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“I knew if I had launched this on i Phone right from the get-go, you have to have a user base or it’s just not interesting,” he says. The app, which lets users post updates and reply to those posted by others, is differentiated from the new “ambient location” (i.e., people-stalking) apps like Banjo, Highlight and Glancee, because it’s not about aggregating and tracking check-ins or geotagged tweets, nor is about running the app in the background to ping you when friends are nearby. WNM Live, says Hamachek, isn’t geared towards dating, it’s more for “helping normal people meet normal people.” (Oh burn, Skout users.) It’s also heavily moderated with a zero tolerance policy for spam and inappropriate content to help keep the crazies out, too.

The decision to grow WNM Live’s user base first, before heading to the i Phone, was a conscious strategy on the part of founder Brian Hamachek.It will probably only support Wi-Fi calls at that point, he admits.The feature doesn’t seem very popular right now – the app sees less than 1,000 voice calls per day.Almost all of that user base is coming from mobile, however.The most unique thing about this app is one of its least-used features: on Windows Phone, it supports 3G/Wi-Fi calling. The new i Phone version, unfortunately (fortunately?

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